First, reduce costs—heat shrink packaging is the primary method.
Pharmaceutical companies: Heat shrink packaging can save nearly 10 million yuan by replacing cardboard boxes. Sanjiu Pharmaceutical Co., Ltd. stated that because the requirements for outer packaging in the pharmaceutical industry are relatively low now, companies use heat shrink packaging primarily to reduce overall costs by lowering the cost of packaging materials. Sanjiu Pharmaceutical currently has six PE heat shrink packaging machines with a packaging speed of 10 pieces/minute. The company hopes to increase the speed of the heat shrink packaging machines to 50 pieces/minute to achieve faster production, improve efficiency, reduce the number of machines used, reduce the factory space occupied by equipment, and ultimately achieve the goal of reducing costs.
Beverage Companies: Cost Reduction of Up to 30% Compared to Cardboard Packaging - Case Study: According to a representative from Beijing Coca-Cola Beverages Co., Ltd., heat shrink packaging is a promising packaging method. There are already cases abroad where heat shrink packaging has completely replaced cardboard boxes or half-pallet cardboard boxes. However, due to the current logistics environment in the domestic market not being comparable to the mature logistics management in the international market, there are still some obstacles to the development of heat shrink technology to international standards in the domestic market. It is expected that in the next 3-5 years, with the development of heat shrink packaging technology and the continuous improvement of the pressure-bearing capacity of heat shrink film, in certain packaging sizes, sleeve heat shrink packaging machines can completely replace cardboard boxes or heat shrink half-pallet boxes.
II. Improve shelf display effectiveness and boost sales.
Beer companies: Colored film heat shrink packaging enhances product image and boosts sales. Shenzhen Kingway Beer Co., Ltd., a top-tier beer manufacturer, primarily uses heat shrink packaging for its gift box products. The reasons for this are twofold: 1. It diversifies packaging options, facilitating promotion; 2. Heat shrink packaging offers flexibility to accommodate different sizes, especially small-sized product bundles. Small-sized bundled beer packaging offers greater flexibility and portability, thus gaining increasing popularity among consumers. With the increasing market demand for small-sized bundled beer packaging, bottle neck shrink packaging machines will have greater development potential.
Daily chemical companies: The choice of cluster packaging. Case study: Manager Zhou of the External Materials Department of Zhuhai Dongyang Zhihua Cosmetics Co., Ltd. explained: "The cost advantage of heat shrink is incomparable! From the perspective of daily chemical companies choosing suitable packaging methods for accurate product market positioning and sales forecasting, some high-end products may choose cardboard boxes as outer packaging, but some mid-to-low-end products do not need to use cardboard box packaging!"
Through a survey of nearly 20 well-known companies in several major industries, including beverages, daily chemicals, pharmaceuticals, and beer, we found that the main reasons for the acceptance of heat shrink packaging technology are: cost reduction, sales promotion, and improved shelf display. This article will discuss the reasons why various industries choose shrink packaging machines , focusing on their key advantages.
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